Libraries, the universe and everything


Monitoring social media, beyond lurking to data mining
July 15, 2014, 11:48
Filed under: Events | Tags: , , , ,

This was my first stop on a morning of session-hopping so I should say that I only stayed for the first section of this, but I think I heard most of Zena Applebaum’s presentation.

The focus of Zena’s talk was how to turn the noise of social media into action, and turn big data into competitive intelligence data points. She observed that people using social media at work will share information differently when communicating internally and externally (and are, in fact, often more open to external audiences). Continue reading

Advertisements



%d bloggers like this: